How well we communicate is not determined by how well we say things but how well we are understood.
– Andrew Grove, engineer, former CEO (Intel)
At Homeowners Financial Group, this guiding truth is on full display every day through the work of Brian McIntosh, Sales Manager in our Greenville, SC branch. Since joining HFG on January 2020, Brian has made communication not just part of his role—it’s the heartbeat of his success. Whether working with clients, referral partners, or colleagues, Brian’s commitment to being understood—not just heard—sets him apart. Brian’s approach begins with education—because he knows that the more informed a client is, the more confident they become in making one of life’s biggest financial decisions. From first-time buyers to experienced investors, Brian’s goal is to simplify the process, equip families with knowledge, and create a clear path toward using homeownership as a foundation for building long-term wealth. He sees each conversation as an opportunity to strengthen his community, one empowered homeowner at a time.
Listing Agent Testimonial
“Communication! Brian kept great communication throughout the entire process.”
– Tekia J., Listing Agent ⭐⭐⭐⭐⭐
Adding, “Sellers deserve just as much clarity as buyers—and that starts with great communication between lender and listing agent. From offer to closing table, Brian keeps everyone informed so things move quickly and confidently.”
Part of Brian’s success comes from embracing modern technology to make the numbers and the process feel less intimidating. He uses advanced tools to break down complex scenarios into simple, easy-to-understand visuals, helping clients see the “why” behind the dollars. By presenting options side-by-side and walking through the short- and long-term financial impacts, he empowers his clients to make decisions rooted in strategy—not uncertainty.
In the words of one client:
“Brian is a great communicator and works very hard to make a process that most people only do a few times in their life very easy to understand and painless to undertake.”
– G. Irving
That clarity didn’t happen overnight—it came from years of curiosity, study, and a willingness to learn from the best. Mike Bryant Director of Capital Markets details:
“From the day I met him, Brian approached his craft with tenacity and curiosity. He was never afraid to ask questions about the market or dig into which trends truly mattered, always tapping into the expertise around him to deepen his knowledge. Over time, those insights connected, the lights came on, and his growth was undeniable. Today, he’s not just a student of the business—he’s become a trusted educator for his clients, using the same clarity and insight he once sought to now guide others with confidence.”
Whether it’s explaining how equity grows over time, illustrating the impact of a lower interest rate, or showing how an extra payment each year can save thousands, Brian ensures his clients leave the conversation with more than just a pre-approval—they leave with a plan. He brings that same level of clarity and intentionality into his own personal and professional growth. As his Regional Sales Manager, David Karamitros, shares:
“BMac’s success story this year—both professionally and personally—is no accident. It’s the product of raw honesty, relentless effort, and intentional growth. He stopped chasing the goal and instead built the habits to reach it. Then, instead of resting, he reset—setting his sights even higher. Brian embraced his strengths, leaned into the areas that needed work, and committed to coaching. By tuning out the noise he locked in with clarity and focus. The result? A breakthrough year that was earned, not given. He’s not just achieving more—He has inspired many of his teammates, including myself, to reach higher and accomplish more.”
Another industry partner summed it up perfectly: “Brian is 100% a major factor in why my client’s and I won our offer! His communication with the listing agent helped sell my clients and their offer to the sellers. Highly recommend him for his extensive knowledge in his field, communication style with clients, and friendly demeanor that makes sure clients are confident and informed in their decision making.”
– Jonathan A., Real Estate Agent ⭐⭐⭐⭐⭐
From needs assessments and loan education to problem-solving and building lasting referral relationships, Brian’s role as a licensed mortgage professional is rooted in trust, transparency, and clarity. His unique blend of market expertise, modern tools, and clear communication transforms the mortgage process into something far more than a transaction—it becomes a stepping stone toward financial growth and stability for the families he serves.
Thank you, Brian, for your dedication to educating, empowering, and elevating the communities you serve. We’re proud to have you as part of the Homeowners family!
3 words that best describe Brian: Intentional. Empowering. Good-Natured.
We are always looking for experienced professionals who are committed to serving the needs of borrowers while maintaining our corporate culture focused on family. If this is you, please contact us at homeownersfg.com/careers for more information on becoming a Homie.
